An excursion to a theme park is often not considered a luxurious experience due to the usual long lines and crowds. However, a high-end resort chain is looking to change that perception with the introduction of BON (beauty of nature), touted as the world’s first luxury theme park. Scheduled to debut in autumn 2026 at VidantaWorld Nuevo Vallarta in Mexico, BON promises to offer a unique and upscale theme park experience.
The ambitious plans for BON include the creation of multiple themed lands featuring 23 attractions, 25 restaurants, lounges, and shops. The park will cater to both thrill-seekers and families, offering a mix of adrenaline-pumping rides, family-friendly attractions, immersive experiences, and playgrounds.
Guests staying at the VidantaWorld Nuevo Vallarta resort, known for its 5-star accommodations, golf course, and direct beach access, will have convenient access to the theme park. The resort recently unveiled Cirque du Soleil LUDÕ, a mesmerizing water-based show held in a specially designed theater costing $200 million for an unforgettable dinner experience surrounded by an aquarium for an immersive undersea ambiance.
BON is set to feature seven distinct lands, including Wonder Bay with a captivating lake show and seasonal festivities. Adventure Valley will offer attractions like the peaceful Carousel of Colors and the interactive Time Quest, while Tempest Towers will provide thrills with its towering rides and the Kids Cove playground for younger visitors. The park will also boast upscale dining options and shopping opportunities.
Once fully operational, BON will introduce signature rides such as the Tecuani Beast, the only double-launch coaster in Latin America reaching speeds of 65mph, and the family-friendly Floresta Drop themed around flowers. Additionally, the park will offer a variety of dining experiences ranging from authentic Mexican cuisine to sushi and American-style grills.
With surprises around every corner including costumed performers, light displays, fireworks, and more, VidantaWorld aims to create a multi-generational experience at BON, catering to visitors of all ages. In other theme park news, LEGOLAND Deutschland in Germany is developing a new Wizarding World based on the Harry Potter series, while Disneyland Paris prepares to unveil the World of Frozen attraction featuring rides, character encounters, shows, and exclusive dining options.