Cadbury has recently downsized the packaging of its Mini Eggs, maintaining the original price point. Unhappy consumers have noted the reduction in bag size from 80g to 74g, while the cost has remained around £2. This practice, known as shrinkflation, involves decreasing the product size while keeping the price constant. Prices for Cadbury Mini Eggs can vary depending on the retailer.
Mondelez International, the company behind Cadbury, explained that the reduction in size was a response to increased production expenses. They cited rising costs of ingredients like cocoa and dairy, as well as elevated energy and transportation costs. Despite absorbing some of these expenses, the company faces significant challenges, leading to the decision to slightly decrease the weight of the Mini Eggs bags to maintain competitiveness without compromising taste and quality.
The Mirror has reached out to Mondelez for further comment on this issue. This change follows a similar move by Quality Street, which reduced its size from 600g to 550g during the holiday season. Food policy expert Gavin Wren highlighted Nestle’s product weight reduction, questioning the ongoing trend of shrinking product sizes.
In response to concerns, a Nestle spokesperson emphasized that product ranges, sizes, and prices are determined based on various factors, including manufacturing costs, ingredients, and consumer preferences. They believe that the 2025 range and pricing offer competitive options for Quality Street fans, with retail prices ultimately set by individual stores.