Samsung has officially announced that its latest Galaxy S series smartphones will be revealed at the upcoming Galaxy Unpacked event later this month. The multinational technology company is preparing to showcase its new devices in San Francisco on February 25.
Anticipated to debut during the event are the Samsung Galaxy S26 lineup, which includes the standard S26, S26 Plus, and S26 Ultra models. Viewers keen on witnessing the unveiling live can stream the Galaxy Unpacked event on the Samsung website starting at 6pm GMT.
In a bid to generate excitement, Samsung is offering incentives to individuals who pre-register for the event. By signing up, fans can receive a £30 voucher for Galaxy ecosystem products, double storage upon pre-ordering a new phone, and a chance to win one of 10 £500 Samsung vouchers.
Samsung recently teased the Galaxy Unpacked event, highlighting the smartphones’ innovative Artificial Intelligence (AI) features designed to simplify daily tasks. The company emphasized that the new Galaxy S series represents a significant advancement in the realm of AI technology.
Leading up to the launch, retailers are discounting the current Galaxy S25 range as they prepare for the arrival of its successor. Sky Mobile, for instance, has slashed the monthly price of the S25 Ultra from £43 to £31, resulting in savings of £432. However, customers should note that this offer requires a 36-month contract and comes with a 100MB data limit.
Amazon is also running a promotion, offering a 20% discount on outright purchases of the standard S25 and S25 Ultra models, with select versions priced nearly £250 lower at £639.20 and £999.20, respectively. This deal is available until February 24 or while stocks last.
The live stream of Samsung Galaxy Unpacked 2026 can be accessed on Samsung.com on February 25 at 6pm. Enthusiasts can register for the event on the official website.