At 1.24pm on a Friday afternoon, The Turf is bustling with activity, a scene quite different from the usual quiet pubs across the UK at this hour. The pub is filled with regular patrons, a retirement celebration, and a lively game of pool.
Among the crowd are Wayne Cram, hailing from Boston (Massachusetts, not Lincolnshire), enjoying pints with Max from Wrexham, who stopped by for a quick drink after a hospital visit. Despite their diverse backgrounds, they have united over a common interest – Wrexham FC.
Located near the historic Racecourse Ground, The Turf stands out as a highlight of the phenomenon known as Welcome to Wrexham, drawing visitors to this modest yet somewhat rundown city in North Wales. This surge in interest follows the acquisition of the football club by Ryan ‘Deadpool’ Reynolds and Rob ‘It’s Always Sunny’ McElhenney.
The show has captured the hearts of many, leading to Wrexham being identified as the newest holiday hotspot for 2026, with bookings surging by a remarkable 184% compared to the previous year.
But what motivates individuals like Wayne to travel over 3,200 miles to a city once known for its industrial heritage? Wayne humorously likens himself to the character in “Close Encounters of the Third Kind,” stating that he found something he was unknowingly searching for upon visiting Wrexham.
Having visited Wrexham multiple times, Wayne’s initial low-key presence has transformed into enthusiastic discussions about the football club’s strategies, recent transfers, and potential for success under Phil Parkinson.
The pub’s landlord, Wayne Jones, plays a crucial role in maintaining the lively atmosphere, engaging with customers from around the globe while remaining humble about his pub’s newfound popularity.
Amidst the pool game is Bryan Still, a former Wrexham Supporters Trust board member who now offers guided tours of Wrexham, showcasing key locations featured in the show and meeting its personalities.
Exploring various landmarks in Wrexham, including the Wrexham Lager Brewery and St Giles Church, reveals the city’s rich history intertwined with its newfound fame through the documentary.
While The Turf thrives, the local high street faces challenges with struggling businesses, highlighting the need for increased support from the council to boost economic activity in the city.
As conversations flow within The Turf, individuals connected to the club or the documentary share their stories, creating a sense of community and pride in showcasing Wrexham to visitors.
In the midst of the excitement, discussions range from football tactics to world-famous local delicacies, offering visitors a unique blend of experiences in Wrexham.
For those seeking inspiration and information on accommodations and activities in and around Wrexham, the Welsh tourist board provides valuable resources.