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Tuesday, July 21, 2026

“Tesco Mobile Launches Campaign to Promote Family Online Safety”

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As their 11-year-old son prepared to transition to secondary school in September, Giovanna and Tom Fletcher made the decision to provide him with a mobile phone. Recognizing the importance of communication and establishing boundaries, Giovanna emphasized the need to manage and safeguard their son’s online activities.

Concerned about the risks associated with children accessing inappropriate content and potential impacts on mental health, Giovanna stressed the significance of open discussions between parents and children to promote empowerment. With the holiday season seeing many children receiving smartphones as gifts, families are now navigating the complexities and benefits that come with this technology.

In collaboration with Tesco Mobile, we are launching a year-long campaign called The Family Chat, aimed at encouraging families to engage in conversations about online devices regardless of their children’s age. The campaign will highlight available resources and support, including Tesco Mobile’s age-specific toolkits and assistance for parents and children.

Giovanna expressed enthusiasm for the campaign, acknowledging the opportunity to enhance her family’s knowledge and support network. She emphasized the pressure parents often feel to have all the answers but highlighted the valuable resources and online platform provided by Tesco Mobile, making the process more manageable.

Giovanna, along with her husband Tom, who is the frontman of McFly and a children’s author, have two younger sons aged seven and nine, who use tablets for messaging and online interactions with family members. Emphasizing the importance of communication, especially when parents are away for work, Giovanna highlighted how technology facilitates connection within the family.

When their eldest son entered high school, they equipped him with a restricted smartphone to ensure communication without the distractions of unlimited internet access. By involving their son in setting up restrictions and explaining the rationale behind them, Giovanna emphasized the importance of maintaining an open dialogue and fostering understanding.

Recognizing the risk of excessive screen time, Giovanna highlighted household rules such as no phones in bedrooms or during meals to promote healthy tech habits. She emphasized the gradual introduction of internet access to children, aligning it with their readiness and maturity level.

To ensure children’s safety online, here are some key tips:
1. Set up a child account to manage parental controls effectively.
2. Ensure the correct age is entered on the child’s account for appropriate safety settings.
3. Activate safety filters on search engines to block inappropriate content.
4. Utilize parental controls and resources like the Little Digital Helps Toolkit.
5. Maintain ongoing conversations about online activities and smartphone usage to stay informed and address any concerns.

Dr. Rebecca Whittington, Reach’s online safety editor, emphasized the importance of prioritizing a safe setup for new devices to protect children from online risks. She highlighted the need for ongoing monitoring and support as children navigate their digital experiences.

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