A UNESCO World Heritage Site in Alberta is experiencing increased interest following a mention on a popular American TV show, with hopes of a busy summer season ahead. Head-Smashed-In Buffalo Jump was featured in a recent episode of the award-winning medical drama series, “The Pitt.” The character Dr. Michael (Robby) Robinavitch, portrayed by actor Noah Wyle, expressed his plans to visit the landmark located in the foothills of the Canadian Rockies.
Located approximately 150 kilometers south of Calgary, Head-Smashed-In Buffalo Jump was historically used by Indigenous communities to guide bison herds over a cliff for hunting purposes. The site features an interpretive center built into the sandstone cliff, showcasing Blackfoot culture, local ecology, and archaeological discoveries, leading visitors to a cliff-top trail.
Quinton Crow Shoe, the head of marketing at Head-Smashed-In Buffalo Jump, mentioned that the TV show mention sparked interest among visitors, leading them to explore the site off the beaten path. The show’s reference generated significant awareness and curiosity, reflected in increased social media engagement and inquiries.
Designated as a World Heritage Site in 1981, Head-Smashed-In Buffalo Jump typically attracts around 60,000 visitors annually. Crow Shoe anticipates that the recent buzz will translate into higher visitation rates and tour bookings during the peak season from May to September. Additional promotions, including discounts through the Canada Strong Pass program, have also contributed to the site’s growing popularity.
Head-Smashed-In Buffalo Jump forms part of a network of attractions in southern Alberta, complementing destinations like Writing-on-Stone Provincial Park and Waterton Lakes National Park. Crow Shoe emphasized the collaborative approach among attractions to encourage visitors to explore the region comprehensively.
The provincial marketing agency, Travel Alberta, leveraged the TV show’s mention by releasing a promotional video featuring characters superimposed against the backdrop of Head-Smashed-In Buffalo Jump’s cliffs. Alberta’s Culture Minister, Tanya Fir, shared the TV clip on social media, highlighting the global recognition of Alberta’s historical and cultural landmarks.