UK smartphone users are being cautioned to remain alert for a concerning new text message circulating on devices. These latest fraudulent messages rekindle the notorious “Hi Mum” scam, which has already led victims to lose substantial amounts of money.
The scam initiates with a seemingly innocent text purportedly from a son or daughter using a fresh phone number, leveraging the current summer season to appear timely. An example message might say: “Hi Mum, I’m feeling overheated and stressed. Please reach out to me on my new number – it’s urgent.”
Upon the recipient’s response, the scammer impersonates a family member in distress and eventually requests funds to be transferred, often under the guise of an emergency situation.
Report Fraud highlights that these scams are highly successful as they exploit the natural parental inclination to assist their children. The messages are crafted to instigate panic and prompt immediate action before individuals have a chance to question the authenticity of the plea.
If you receive such a message, refrain from replying. Instead, contact your relative using the existing phone number you have saved to confirm their safety. Should it prove to be a scam, promptly report the text to aid in safeguarding others.
If you encounter a suspicious message:
– Refrain from responding.
– Reach out to your loved one using their regular phone number.
– Forward the dubious text to 7726, the UK’s spam reporting service.
While the scam might appear obvious in hindsight, it has ensnared numerous victims, especially those less familiar with technology, who are swayed by the emotional narratives in the messages, compelling them to send money without validating the request.
The extent of the fraud is substantial, with Action Fraud indicating that over £220,000 was lost to “Hi Mum” scams in the UK between 2023 and 2025.
The most prudent approach is to exercise caution with any unexpected message purporting to be from a family member. Always verify their identity through a trusted communication method before engaging or transferring money.