Aldi has slashed prices on a wide range of products throughout January. The supermarket’s price reductions cover various categories, including fresh and frozen foods, pantry essentials, household items, and personal care products.
Among the discounted items are red lentils now priced at 99p, down from £1.39, porridge sachets reduced to 79p from 99p, and organic steel cut oats available for £1.99, previously £2.19. Additionally, beef and pork Bolognese mince is now £4.49, down from £4.79, pork and gammon joints are priced at £3.49, down from £3.99, and Specially Selected British cheese is on sale for £2.29, reduced from £2.59.
Customers can also enjoy savings on sweetcorn, now priced at 55p from 59p, and a pack of six large free-range eggs for £1.75, down from £1.79. Notably, discounts of 50p are available on selected products, including beef flank steak at £6.99, reduced from £7.49, and vegetable pieces and meatballs at £1.49, down from £1.99.
Aldi’s price cuts in January represent an investment exceeding £22 million to lower prices. Julie Ashfield, Chief Commercial Officer at Aldi UK, emphasized the supermarket’s commitment to offering customers the best value without compromising on quality, especially during challenging economic times.
In addition to reducing prices, Aldi announced plans to open 40 new stores in the UK this year. The budget supermarket will invest £370 million to establish new locations in various regions, including Southam, Hastings, and Amersham. This initiative is part of a broader £1.6 billion two-year investment strategy aiming to reach 1,500 stores in the UK.
Aldi’s dedication to affordability was acknowledged when it was named the cheapest supermarket in 2025 by Which? consumer rights magazine. Throughout the year, Aldi outperformed competitors, being the most economical option for shoppers in 10 out of 12 months. The average price difference between Aldi and Lidl was a mere 77p per month, with Aldi maintaining its reputation as the most cost-effective choice for consumers.
In a comparison of 68 essential items, Aldi emerged as the most economical option in December, with an average cost of £123.60. Lidl followed closely, with an average cost of £123.70 for both members and non-members of the Lidl Plus program. Asda and Tesco trailed behind in terms of affordability, with Asda averaging £134.89 and Tesco Clubcard members paying £135.84, or £139.12 without a Clubcard for the same set of items.