As the Prime Day sales approach, it is crucial for shoppers to be vigilant to avoid falling victim to cybercriminals. These malicious individuals take advantage of major shopping events by creating fake offers, phishing emails, and counterfeit websites to deceive consumers into disclosing personal information or payment details. Security experts caution that Prime Day presents an ideal opportunity for scammers due to the high-pressure shopping atmosphere it fosters.
Check Point’s security team disclosed that a staggering 6,843 new Amazon-related web domains were registered globally between December 2025 and the past month, with April witnessing a significant surge of 1,446 new domains created in a single month. This timing in April is particularly worrisome as it allows attackers to “age” malicious domains, making them appear more authentic and harder to detect before Prime Day commences.
While the majority of these domains are safe, Check Point’s analysis revealed that approximately one in every 11 newly established Amazon-themed domains is either considered suspicious or classified as malicious.
Emphasizing the deceptive tactics employed by scammers, Check Point stated, “Prime Day scams succeed by closely mirroring typical shopping behaviors: familiar branding, convincing checkout processes, delivery notifications, and last-minute urgency.”
To shop safely during Prime Day, consumers should take several precautionary measures. Firstly, carefully scrutinize the website address before entering any information as scammers often create fake pages resembling Amazon’s legitimate site. Look out for discrepancies like extra characters, hyphenated brand names, or unusual domain endings like .top or .online.
Additionally, avoid clicking on links received through emails, texts, or social media posts. Instead, manually type Amazon’s website address into your browser. Be wary of deals that seem too good to be true, messages claiming refunds, or alerts pressuring you with the fear of missing out, as these are common tactics to create urgency and prompt hasty decisions.
Another red flag is receiving fake warnings about Prime accounts being suspended. If you receive such a message, verify the information directly on Amazon’s official website to avoid falling for a scam.
By adhering to these safety measures, shoppers can enjoy Prime Day without falling prey to scammers. Prime Day is scheduled to run from June 23 to June 26, with Express.co.uk providing comprehensive coverage of the event’s top deals and offers.