EE is offering significant discounts on smart TVs ahead of the 2026 FIFA World Cup, allowing football enthusiasts to enhance their viewing experience before the tournament commences on June 11. In addition to discounted prices, customers who purchase any TV from the EE website by July 19 will automatically enter a prize draw for a chance to win tickets to a Home Nations football match in the UK.
The prize includes 10 pairs of tickets for a game of the winners’ choice, supporting either England, Scotland, Wales, or Northern Ireland. The matches, however, are scheduled between September and December, not during this year’s World Cup. Moreover, customers can enjoy discounts of up to £500 on various TV brands such as Samsung, Sony, LG, and Hisense.
Among the discounted models, the premium Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV is offered at £1,999, reduced from £2,499, with the added benefit of up to 20% Cashback from Samsung. For more budget-friendly options, the Hisense A7QTUK QLED AI Smart TV starts from £309, delivering vivid visuals through QLED Colour technology and employing AI 4K Upscaler for enhanced image quality.
EE’s Summer of Sport promotion extends the opportunity for customers to win free tickets to a Home Nations game between September and December 2026 by purchasing a smart TV from their website before July 19. Additionally, customers can expect immersive audio quality with built-in subwoofers in selected models. One notable deal includes the Samsung Crystal UHD U8020F 4K Smart TV starting from £229, known for its enhanced visuals and audio performance powered by the Crystal Processor.
For those deliberating on their TV choice through EE’s Home Nations tickets competition, the Hisense A7QTUK model has garnered positive reviews on the brand’s website, boasting a 4.7-star rating from nearly 300 reviews. Customers have praised the TV for its exceptional picture quality, clear sound, and ease of setup, though some have provided mixed feedback on sound quality.
In a competitive market, Sky is offering discounted rates on its Glass smart TVs, with models like Sky Glass Air and Sky Glass Gen 2 seeing price reductions. Additionally, Amazon has introduced the Ember Artline model, offering a unique design resembling framed artwork with current discounts of up to £270 off.
Ultimately, EE’s promotional offers present an attractive opportunity for football fans to upgrade their home entertainment systems while potentially winning tickets to exciting football matches in the UK.